Overview
The Daily Blend is a brand I developed from the ground up, including the brand mission, visual identity, and overall creative direction. The brand is an organic coffee and matcha company centered on high-quality products, fun flavors, and health-conscious ingredients. Every design decision was made to support a fresh, approachable brand experience.
Tools Used
Building on this foundation, I designed a cohesive eCommerce website that reflects the brand’s values and visual style. Adobe Illustrator was used to create custom graphics, while Wix was used to design and develop the website. Product packaging mockups were created in Adobe Photoshop to further extend the brand across physical touchpoints.
Objective
The objective of this project was to establish a strong brand identity and a dynamic, user-friendly website. All elements encourage customers to engage with the brand and purchase products. The final result is a fully responsive website with a clear and consistent visual identity.
Website Preview
The Daily Blend’s website is modern and product-focused with a touch of fun. Clean layouts and intentional details help balance functionality with personality.
In the homepage snapshot, intentional visuals meet thoughtful design to showcase what The Daily Blend offers its customers. The hero section and featured products are crafted to guide the user naturally through the site, reinforcing both aesthetic style and functional flow.
The About page layout was designed to give customers more insight into The Daily Blend, conveying the brand’s backstory and intent.