Overview
Bloom Garden was a collaborative capstone project completed over the course of two months as part of my program at Lake Area Technical College. The brand concept and direction were initially defined by our instructors, and I worked alongside a software developer and a networking student to bring the full project to life. My role focused on developing the visual identity, including branding, print materials, and marketing assets. The project explored how a cohesive and elegant brand could be built and applied across multiple platforms, resulting in a polished and realistic brand experience.
Tools Used
This project was created using Adobe Illustrator, InDesign, and Photoshop for branding, layout design, and visual mockups. Adobe Premiere Pro was used for video editing, while Adobe After Effects was used to create motion graphics and animated elements. The website was built in Adobe Dreamweaver, where I coded it from scratch using HTML, PHP, and Bootstrap.
Objective
The objective of this capstone project was to apply my design skills in a collaborative, real-world setting while creating a cohesive brand identity. I focused on developing consistency across visual elements such as typography, color, and layout, while also learning how to communicate and work effectively within a multidisciplinary team. This project allowed me to strengthen both my design process and my ability to contribute to a larger, fully developed project which is an important aspect of strong portfolio work that demonstrates both skill and collaboration.
Project Elements
Style Guide
Marketing & Print Materials
Promotional Video
Website
The website serves as a digital extension of the Bloom Garden brand, bringing its visual identity into an interactive format. I focused on creating a structured, visually consistent layout that guides the user through the brand experience while maintaining the elegance and warmth of the overall aesthetic. The design prioritizes clarity, balance, and visual hierarchy to ensure the content feels organized and engaging while staying true to the brand’s identity.