Overview
Curl Kind is a fictional curly hair care brand that I personally created as a branding project. I created this project to explore how a modern, welcoming identity could represent and celebrate natural hair texture. The brand focuses on softness, confidence, and inclusivity, which I reflected through the logo design and advertisement graphics. This project focused on establishing the logo, color palette, and overall aesthetic, laying a strong foundation that could easily be expanded into a more fully developed brand.
Tools Used
For this project, I used Adobe Illustrator to design the logo and create the advertisement graphics, allowing me to develop clean, scalable vector assets. I then used Adobe Photoshop to produce realistic mockups that showcase how the Curl Kind brand could appear on packaging and marketing materials.
Objective
This project aimed to develop a simple, cohesive brand identity through the logo, color palette, and overall aesthetic, while strengthening my foundational branding skills.
