Overview
This Graphic Design Catalog was created to promote Lake Area Technical College’s Graphic Design & Digital Communications program. The catalog is designed as a resource for prospective students to learn about the program’s structure, outcomes, and real-world opportunities. It includes program highlights, statistics, and potential career pathways. Throughout the design process, I ensured all elements adhered to established brand standards, including consistent use of fonts, color palettes, imagery, and visual style. Following these standards helped reinforce the program’s identity and ensured that the catalog maintained visual coherence with LATC’s promotional materials.
Tools Used
The layout and content of the catalog were developed using Adobe InDesign. InDesign allowed me to establish a structured layout, apply unified character styles, and manage the flow of visual information across each page. Certain graphic elements, such as the icons on the back cover, were created in Adobe Illustrator.
Objective
The primary objective of this project was to communicate the value and opportunities of the Graphic Design & Digital Communications program at LATC, helping readers understand what students will learn, the potential careers the program prepares them for, and the experiences of former students. By combining strategic design with informative content, the catalog aims to encourage students to apply for this program.