Overview
The Daily Blend’s Cozy Starts Here social media campaign was created to promote the brand’s holiday flavors and seasonal promotions. The Christmas campaign was meant to capture the warmth and comfort associated with the winter season. At the same time, it maintains the approachable tone of The Daily Blend. Overall, the visuals help position the brand as a cozy, feel-good part of a customers’ daily routines.
Tools Used
Adobe Illustrator was used to design cohesive social media graphics for the campaign. This allowed for strong alignment in color, typography, and layout across all points. In addition, Adobe Photoshop was used to create product mockups for the limited-edition holiday flavors, which are also featured on the website.
Objective
The objective of this project was to develop festive, Christmas-themed content that encourages audience engagement. Another key goal was to drive interest in seasonal promotions and increase holiday purchases. As a result, the final campaign is visually consistent and on-brand. It aligns with the tone and style of The Daily Blend’s eCommerce website while enhancing seasonal marketing efforts.
Christmas products from this campaign can be viewed here:
