Overview
Journal of Light is a fictional brand I created that sells faith-based journals and stationary. Journal of Light’s visual tone is minimalistic, muted, and modern with a boho essence. The goal of this project was to create a cohesive brand identity with print assets that tell the story of the brand, seamlessly tying visual elements to its deeper purpose.
Tools Used
All main elements of the branding package were designed using Adobe Illustrator. This included business cards, a letterhead, direct mailing, and different products that the brand would sell. Adobe Photoshop was then used to create realistic mockups showcasing the designs in real-world stationary and print materials.
Objective
This project aimed to establish a visual identity that conveys Journal of Light’s message. The brand visuals were crafted with intention and thoughtfulness, each design being rooted in the brand’s mission. The company encourages personal reflection and mindfulness through faith-based journaling, reminding women that their story is important.
